By Rebecca J. Pulju
Ladies and Mass shopper Society in Postwar France examines the emergence of a citizen patron function for ladies in the course of postwar modernization and reconstruction in France, integrating the background of monetary modernization with that of ladies and the kinfolk. This position either celebrated the facility of the girl buyer and created a gendered kind of citizenship that didn't disrupt the sexual hierarchy of domestic, polity, and market. Redefining wishes and renegotiating options of flavor, price, and thrift, girls and their households drove mass patron society via their calls for and purchases whilst that their very have to devour got here to outline them
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Extra resources for Women and Mass Consumer Society in Postwar France
Ellen Furlough has also argued that some American-style methods of merchandizing, the five-and-dime store, in particular, did not succeed in interwar France because they were not in tune with French notions of class and gender boundaries. Robert Frost, “Machine Liberation: Inventing Housewives and Home Appliances in Interwar France,” French Historical Studies 18 (1993): 109–130. Ellen Furlough, “Selling the American Way in Interwar France: Prix Uniques and the Salon des arts ménagers,” Journal of Social History 26 (1993): 491–519.
They monitored prices during rationing and years of high inflation, instructing women that the consumer for the 47 48 See, especially, Pierre Bourdieu, Distinction: A Social Critique of the Judgment of Taste (Cambridge: Harvard University Press, 1984). Victoria de Grazia, Irresistible Empire. 20 Introduction nation had an indispensable role in strengthening the economy. Public figures, journalists, and modernizers also stressed this citizenship responsibility as inflation continually plagued the economy.
10 7 8 9 10 “La courtoisie en affaires: en Amérique, vendeurs et acheteurs savent sourire,” La femme 24 (1945): 6. Veillon and Flonneau, Le temps des restrictions, 19. For discussion of the liberalization of the economy, see Michel Margairaz, “Le reconstruction matérielle: crise, infléchissement, ou ajustement,” in L’année 1947, 17–44. On rationing, see Dominique Veillon, Vivre et survivre, 290–300. For the change to the bread card, see 298. The reports of the Commissaires de la république, regional officials of the provisional government after the war, repeatedly state that the people were satisfied with the government’s actions in matters of foreign policy, but unsatisfied with the government’s attention to internal concerns, namely its attention to food supply and heating problems.
Women and Mass Consumer Society in Postwar France by Rebecca J. Pulju