By Timothy Havens
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Extra resources for Black Television Travels: African American Media around the Globe
Into the 1970s, the television broadcast networks faced little competition from cable and satellite programmers. Although the technology of cable dates back to the beginnings of nationwide television in the United States, cable was used primarily for rebroadcasting network programs, rather than carrying original cable programming. Similarly, communications satellites began broadcasting nationally and internationally in the 1960s, but the FCC 36 << Roots in a Global World stymied development of that industry as well, in order to shore up the incumbent broadcast networks.
S. syndication revenues far outstrip international revenues in most cases, American television series tend to be heavily reliant on international revenues in the first three season, prior to their domestic syndication; the longer they stay on the air thereafter, the larger the percentage of their revenues that comes from domestic syndication. 6 Again, as we will see throughout the following chapters, both the genre of programming and the historical period in which it was produced and syndicated influence the importance of international markets and their subsequent sway over domestic production decisions.
The repetition of naming scenes when new male children were born into the family suggested the continuation of rituals that linked contemporary African Americans to the African homeland. The theme of naming surfaces again in the third episode, when the overseer gives Kunta Kinte the slave name Toby, but he refuses to respond to it. After a failed escape attempt, Toby is savagely whipped until he answers to his new name. Again, the brutal imposition of the Western name not only demonstrates the power of naming when it comes to acquiescence and resistance, but also ties into the rage felt by many African Americans at the time about the erasure of African names and, thereby, personal and collective history.
Black Television Travels: African American Media around the Globe by Timothy Havens